See, browsing through the Gucci website gives you hints. They’re all “Packaging. BACK. Personalization.” And then they’re like “World of Gucci. BACK. Crafting an Icon.” It’s like, chill, Gucci, I just wanna know if my ridiculously expensive belt is gonna scream “I spent a month’s rent on this!” to my delivery guy.
And honestly, it seems kinda inconsistent. Like, some items get the special treatment, probably ’cause they’re from some fancy collection, ya know? Not just your regular, run-of-the-mill, I-can-afford-this-but-barely Gucci. The Gucci website mentions that you can choose packaging options at checkout, even specifying the signature Gucci box comes with a canvas tote bag. Which, let’s be real, defeats the whole “discreet” thing if you ask me. A canvas tote bag is basically a walking billboard.
Then you got this whole sustainability angle, which, good for them, really. Apparently in 2020 they switched to a specific shade of green and are using materials with a focus on sustainability. Which is nice and all, but does it make it *less* obvious that it’s a Gucci package? I’m not so sure. It might just make it a ~sustainable~ Gucci package.
I mean, think about it. Are they gonna wrap it in brown paper and slap a generic label on it? Probably not. That would kinda kill the whole Gucci vibe, wouldn’t it? I mean, the goal isn’t just delivering products but also aligning. So, maybe they’re more thinking of “discreet *within* the Gucci brand,” if that makes any sense? Like, not the *most* ostentatious box they have?
Honestly, it’s kinda confusing. Like, if you *really* wanna be discreet, maybe just pick it up at the Gucci boutique. Then you can stuff it in your own bag, and no one’s the wiser. Plus, ordering online sometimes means you’re gonna get a tracking number which, like, yeah, good for knowing where your stuff is, but also another potential data point for people to, y’know, know your business.
