First things first, let’s ditch the idea that there’s *one* central “EU Warehouse PRADA”. That’s kinda misleading. It’s not like they’ve got this giant, Bond-villain-esque fortress somewhere just pumping out handbags. Instead, it seems they’re sprinkled all over the place. I mean, duh, right? You need logistics, not just one massive hoard.
I stumbled across this bit about a new logistics center. “An investment of around 50 million euros,” the blurb says. Whoa. That’s serious cash. It’s supposed to build on whatever they did at Valvigna – no idea what that is, but it sounds fancy. So, yeah, they’re clearly investing in getting stuff *to* the stores. Which, you know, is important unless you fancy trekking to Milan to get your Prada fix.
Speaking of stores, apparently Outletcity Metzingen (wherever *that* is) is a good bet. They’ve got the whole shebang, apparently: clothes, shoes (which, side note, that investment probably helps with), handbags, the whole shebang. Plus accessories, glasses, and even perfume! So, if you’re looking for a one-stop Prada shop in Europe, maybe start there? (Disclaimer: I haven’t been, so, you know, take that with a grain of salt.)
And then there’s the general “where to find Prada in Europe” spiel. Which, let’s be real, is mostly just saying “go to the big cities.” Paris is mentioned, of course, because *duh*. It’s Paris. What *isn’t* in Paris? I bet you could find a slightly-used space shuttle there if you looked hard enough.
The whole thing makes me think about how Prada, like, *is* Europe. It’s luxury, it’s fashion, it’s expensive (okay, maybe that’s *too* European, lol), and it’s kinda everywhere and nowhere at the same time. Like, you can find a store locator on Prada.com, but actually *navigating* the world of Prada in Europe feels a bit more… elusive? I guess that’s part of the appeal.
And don’t even get me started on the fashion shows! Apparently, back in 2018, they turned some old depositories in Milan into this “oneiric and surreal archive.” Sounds intense. And also like the kind of thing that only makes sense if you’re wearing, like, a full Prada outfit.
