prada buys building

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Prada buys Midtown Manhattan commercial unit in

Italian fashion house Prada on Wednesday announced it will pay $425 million to buy the Fifth Avenue building that’s home to its flagship boutique — making it the .

Prada Buys Fifth Avenue Store Building for $425M

Italian fashion house Prada has paid $425 million to buy the building on Fifth Avenue in New York which currently hosts its store, the company said on Wednesday.

Prada Buys Another Jeff Sutton Fifth Ave Building for

Prada is giving up a life of leasing on Fifth Avenue and bought the building that houses its flagship there for $425 million. The luxury brand, which rented the space since .

Prada Buys Fifth Avenue Retail Building for $425M

Italian fashion house Prada has paid $425 million to buy the building on Fifth Avenue in New York which currently hosts its store, the company said on Wednesday. Prada, .

Prada Buys Building Housing its Fifth Avenue Flagship

Italian luxury fashion house Prada has purchased the building housing its flagship store on New York City’s prestigious Fifth Avenue. The transaction, valued at $425 .

Prada buys New York Fifth Avenue store building for

Italian fashion house Prada has paid $425 million to buy the building on Fifth Avenue in New York which currently hosts its store, the company said Wednesday. Prada, .

How Luxury Players Are Reviving New York’s Real

Prada SpA has agreed to buy the building housing its flagship store on New York’s iconic Fifth Avenue — one of the world’s top shopping streets — for $425 million, as .

Prada Buys Retail Condo at 730 Fifth Avenue in NYC

Prada SpA has agreed to buy the building housing its flagship store on New York’s Fifth Avenue — one of the world’s top shopping streets — for $425 million, as demand .

Prada Buys Fifth Avenue Store, Building and All, for $ 425 Million

Prada’s purchase at the Crown Building comes several months after the company paid Wharton Properties $823 million to acquire 720 Fifth Ave. and 724 Fifth Ave., the latter of which houses Prada’s .

Apparently, they shelled out a cool $425 million for the place. Four hundred and twenty-five MILLION. I mean, I’m sitting here eating instant ramen and they’re dropping that kinda cash on real estate. Makes you think, doesn’t it? It’s on Fifth Avenue, obvs, ’cause where else would Prada be, honestly? Fifth Ave is like, the ultimate shopping mecca, you know?

And get this – It’s part of some bigger deal, months ago they already dropped another $823 million (!!!) on 720 and 724 Fifth Ave, and one of *those* already houses a Prada store. So like, they’re just buying up the whole block practically! A bunch of other luxury brands are doing similar stuff, apparently trying to revive New York’s real estate market. Smart, I guess? If anyone can do it, it’s gonna be the folks slinging designer handbags. I mean, who needs affordable housing when you can have another Gucci store, am I right? (Okay, joking…mostly.)

Honestly, I’m not sure *why* they bought it now. Maybe their lease was up? Maybe they just felt like it? I dunno, and honestly, probably no one really cares except the real estate people and, well, maybe me, a little bit. It’s just… fascinating to see these huge companies flexing their financial muscles. You’ve gotta wonder what the markup is on a Prada handbag to be able to drop nearly half a *billion* on a building, you know?

And I can’t help but wonder… are they going to jack up the prices even *more* now that they own the building? Probably, right? Ugh. Guess I’ll be sticking to window shopping for the foreseeable future. Maybe I should start saving now for a Prada keychain. You know, baby steps.

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