And that’s gotta be why their classic designs are, well, classic. We’re talking the Amazona bag, which I think is probably older than my grandma (okay, maybe not, but you get the picture). It’s just… timeless. But it’s not boring, not even a lil bit.
What I find super interesting is how they manage to stay relevant. Like, you see these K-pop idols like Giselle and Taeyong rocking Loewe, and NMIXX too, which is kinda wild. You wouldn’t necessarily think a brand that’s practically two centuries old would be, like, *the* thing for Gen Z, but somehow they pulled it off.
I think a lot of it comes down to Jonathan Anderson. That guy’s a genius, honestly. He’s able to take that history, that heritage, that whole “classic design” vibe, and just… flip it on its head. The Puzzle bag is a great example. It’s totally modern, almost architectural, but you can still see that Loewe DNA in it.
It’s also interesting to look at their smaller stuff, like the wallets and clutches. Even something simple like a trifold wallet is done with this level of craftsmanship and attention to detail that you just don’t see everywhere else. Okay, maybe that’s just me being a bit of a handbag snob, but still.
And honestly, sometimes I wonder how they do it. Like, how do you balance the need to stay true to your roots with the need to innovate and, you know, stay *cool*? Maybe it’s just good marketing? Nah, I don’t think so. I think it’s more than that. It’s more about understanding the core of what makes Loewe, Loewe.
The thing is, you know when you see a Loewe bag – even if you can’t immediately put your finger on *why* it’s a Loewe bag. There’s just something about the quality, the leather, the design… it’s undeniably Loewe.
