First off, you see all this stuff about “sustainability” and “generations” and “uncompromising approach?” Yeah, yeah, we’ve heard it all before. But, okay, *if* they’re actually putting their money where their mouth is, then this custom thing actually makes a bit more sense. I mean, think about it: you’re designing a bag that *you* want, that hopefully *you* won’t get sick of next season and just toss in the back of your closet. Less waste, right? Maybe? (I’m being optimistic here, work with me!)
I saw something about them doing this personalization stuff *in* the stores. That’s kinda cool, I guess. Picture this: you’re sipping on some fancy Italian coffee (probably overpriced, let’s be real) while some Bottega expert helps you pick out the *exact* shade of intrecciato leather you’ve been dreaming of. Sounds kinda bougie, but also… kinda fun? I mean, who *doesn’t* want to feel like they’re designing their own little masterpiece?
And then there’s Matthieu Blazy. This guy, right? Late last year he was named creative director. He’s the one giving us the clothes to wander and wonder in, but also the furniture, and all things Bottega Veneta, and all the talk about how they’ve been around for like, forever, making stuff by hand. I think it’s cool that they’re not just about the clothes, though. I saw something about burnt wood stools that looked pretty good. Very artsy-fartsy, but hey, that’s the point, isn’t it?
Honestly, the real question is: can *I* afford a custom Bottega Veneta bag? Probably not. But a girl can dream, right? And maybe, just *maybe*, if enough people are buying these things and keeping them for, like, *actual* generations, then maybe that whole sustainability thing will actually mean something.
