I mean, Goyard is *all* about that repeating chevron pattern, the “Y” thing. It’s iconic! It screams, “I have more money than sense…and I like luggage.” And that’s not even a diss, it’s just…well, it IS what it IS. You see that pattern, you KNOW it’s Goyard. So, stripping it away? It’s kinda…defeating the purpose.
But then again… maybe not?
I saw some lady the other day rocking a really plain, like, canvas tote. Looked super simple. It was a fantastic color, like this faded olive green, and the quality was, just, *chef’s kiss*. I swear, I’m pretty sure it was Goyard, but without the usual branding. It was so understated, so… whisper-quiet rich.
It made me think. Maybe the *real* flex is NOT needing the logo. Maybe it’s about knowing, *you* know, and the people who REALLY matter (i.e., other ridiculously wealthy people) *also* know. It’s like a secret handshake for the ultra-rich. “Oh, you recognize the subtle way that canvas is dyed? You understand the almost imperceptible stitching? Welcome to the club.”
But lemme be real. I’d probably still want the logo. I mean, come ON. I’m not pretending I’m above the whole “look at me” thing. And honestly, the marquage? That custom painting thing? Yeah, I’d be all over that. I’d probably get a picture of my cat plastered all over it. So much for subtle, huh?
And besides, the whole point of luxury, for a lot of people, is the recognition. It’s the “I worked hard for this (or, you know, my parents did)” badge of honor. Taking that away? It’s kinda…sad. Like buying a Ferrari and then painting it beige.
