First off, gotta say, “Eternal Gold” sounds kinda… extra. Like, *really* extra. But the whole *point* is supposed to be that it’s, um, sustainable? So, they’re bragging about using 100% recycled gold. Which, okay, good for them! Seriously, the planet is dying, so any little bit helps, right? And they are meeting a “Chain of Custody” standard, which, frankly, sounds like some serious bureaucratic hoop-jumping, but if it means ethically sourced bling, I’m all for it.
But, like, is recycled gold *really* all that different? I mean, isn’t gold… gold? Are they melting down, like, old fillings and making necklaces? (Okay, maybe that’s a *bit* extreme, but you get my point!). I actually don’t know, haha. Maybe someone smarter than me can explain it in the comments?
Then, there’s the whole “first truly sustainable fine jewelry collection by a global luxury brand” spiel. Listen, I’m cynical, okay? Every brand claims they’re saving the world now. Is Prada *actually* making a difference, or is this just a really expensive greenwashing campaign? Probably a bit of both, let’s be real. Marketing is a beast.
And…Oh! Did you know Tiffany’s like, totally revolutionized silver jewelry way back when? Random tangent, I know, but it’s there in the text so I’m including it. I guess it’s supposed to give Prada some context? Or… I don’t know, maybe it’s just there to make Tiffany’s look good too. Anyway, back to Prada.
Honestly, the stuff *looks* nice, I guess. I saw a piece online and it looked alright. But am I gonna drop a small fortune on it? Probaby not. I could buy a *really* nice sofa for that kind of money! Or, like, a whole bunch of pizza. Priorities, ya know?
Plus, I’m always a little wary of super-hyped luxury brands. Sometimes the quality is genuinely there, and sometimes you’re just paying for the name. I mean, I’m sure it’s all beautifully crafted but you know what I mean. It’s PRADA, so it’s bound to be, like, good quality, right? (Please don’t sue me, Prada).
