Ralph Lauren, right? It’s like, synonymous with Americana. You see that little polo player on the horse and you instantly think “wealthy suburban dad” or maybe “college student trying to look like a wealthy suburban dad.” But there’s more to it than just that, ya know? It’s an *aesthetic*. It’s a lifestyle. Or at least, that’s what they’re selling, lol.
Think about it – that aspirational living thing they’ve nailed. The ads always show people looking effortlessly chic, probably sipping iced tea on some veranda overlooking, like, the ocean or something equally impressive. It’s all about luxury and quality, even if the average person (like me!) can barely afford a single polo, let alone an entire Ralph Lauren wardrobe. And lets not even get started on the price tags in the outlet stores, sheesh!
I saw something the other day about Ralph Lauren Team USA stuff for the Olympics. Like, of COURSE Ralph Lauren is involved. It’s just *so* fitting, you know? It’s that perfect combo of sporty and sophisticated. Although, sometimes I do wonder if the athletes themselves are actually wearing it or if it’s just for the opening ceremony and stuff. Probably the latter, let’s be real.
And then you got the “Ralph Lauren Presents First Artist in Residence” – which…okay, I’m not entirely sure what that even *means* but it sounds fancy, right? It sounds like they’re trying to be more than just a clothing brand. It’s like, “Hey, we’re cultured, too!” Which, good for them, I guess. Diversifying the brand is never a bad thing… I mean, they’ve got to stay relevant somehow in this day and age with *all* the fast fashion trends.
Oh, and the store locator thing? That reminds me of when I tried to find a Ralph Lauren outlet once, ended up driving like, an hour out of my way, and it was totally not worth it. The selection was terrible and everything was still super expensive. Lesson learned: just stick to the sales online, ya know?
